Welcome to Willamette Valley’s premier custom crush winery.

Welcome to Vinovate

Vinovate Custom Wine Services opens in 2023 with the goal of becoming the Willamette Valley’s premier ultra-premium custom crush winery.

Conveniently located on Worden Hill Road in the heart of the celebrated Dundee Hills, our state-of-the-art facility has been custom-designed to service high-end, small-lot dedicated brands that share our commitment to quality.

Vinovate is the brainchild of Rob Townsend, Pam Turner, Scott Baldwin and winemaker Bryan Weil, all with decades of experience in their respective fields.

Our winemaking and customer service teams bring decades of combined industry experience to the full range of services we offer. At Vinovate we believe that winemaking is a collaborative and creative process that combines agriculture, science, and human ingenuity. More than just a winemaking facility, we view ourselves as a creative think-tank—a space where like minded creators and growers can gather to exchange ideas, challenge one another, and seek innovative solutions.  

Vinovate Custom Wine Services is founded on the notion that no great wine has ever been produced by following a formula. We envision ourselves as mediators or facilitators engaged in a flexible, reciprocal, and highly adaptable dialogue with our clients. At each step of the production process—from the moment the grapes pass through our cellar doors until the finished product is resting safely in bottle—we work in close consultation with our partners to establish a flexible, highly customized protocol for each individual wine, identifying the exact specifications that will allow our clients to translate their winemaking aspirations into reality.

We would be honored to join you on your brand’s journey from grape to bottle. 


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